The VUSE interactive campaign was highly successful, receiving praise from both the client, BAT, and attendees. The installations were so effective that they were reused throughout the year and continue to be a part of ongoing promotional efforts. This longevity and continued use underscore the campaign’s effectiveness in creating lasting engagements and reinforcing VUSE's innovative brand identity.
OVERVIEW
VUSE
In collaboration with Trad3mark Group, we crafted an immersive promotional campaign for BAT's newly launched vape product, VUSE. Throughout 2023, we introduced a series of engaging installations that blended traditional marketing with innovative interactive technology. These installations were designed not just to showcase VUSE but to immerse attendees in its unique flavor profiles and sleek design, creating a memorable brand experience.
MESSAGES
Creating Interactive Experiences
for Vuse
IDEA
Flavorful
Discoveries
The central concept for the VUSE interactive campaign was to highlight the brand's entry into the vape industry with a focus on its unique flavors and modern aesthetics. We aimed to depart from conventional promotional methods by incorporating interactive elements that could engage the senses and provide educational content about the product in a captivating way. This approach was designed to attract and educate consumers in a dynamic, memorable fashion.
APPROACH
Hype, Drop, Vape
Our approach involved integrating cutting-edge interactive technology with user-friendly interfaces to ensure that each visitor had a seamless and engaging experience. By combining digital interactions with physical elements like custom candy dispensers, we created a comprehensive experience that highlighted VUSE's flavor range and technological sophistication. This method ensured that the campaign was not only visually appealing but also informative and enjoyable.
HOW IT CAME TO LIFE
A Taste Of
Technology
The VUSE Interactive TouchWall was an innovative departure from traditional touchwalls. This installation featured interactive content that educated users about VUSE's features and flavors, complemented by custom candy dispensers that released flavor samples corresponding to the selections made on the touchwall. This sensory integration helped users connect with the product on a deeper level, enhancing their understanding and enjoyment of the diverse flavor profiles.
How It Came To Life
Snap and Share
The VUSE Photobooth was designed as an automated photo opportunity that allowed users to create memorable takeaways from the event. This installation was simple yet effective, providing a fun and engaging way for attendees to interact with the brand and share their experiences on social media, further extending the event's reach and impact.
Impact
A Enduring &
Lasting Appeal.
