The Tiger Den campaign garnered widespread acclaim, reflected in glowing media reviews and a significant turnout of participants over its month-long run. The activation team SambalLab were recognized with prestigious industry awards, highlighting the campaign's innovative impact. Additionally, the involvement of influencers and Key Opinion Leaders (KOLs) ensured extensive coverage, amplifying its reach.
OVERVIEW
House of
Guinness
In the Mid of 2022, our team embarked on an ambitious journey with SambalLab to breathe life into the Tiger Den Campaign, a groundbreaking experience center hosted in Pavilion Bukit Jalil, Kuala Lumpur. Our mission was to forge two interactive experiences that not only captivated the audience but also deepen their connection with the brand. Collaborating closely with the activation experts at SambalLab, we transformed the space into a vibrant hub of interaction, crafting moments that resonated with the essence of Tiger Beer.
MESSAGES
Creating immersive & Interactive
Tiger Den experiences.
IDEA
Exclusive
Experiences For
The Iconic Brand.
The installations within the Tiger Den experience is designed to guide participants through the rich history and evolution of Tiger Beer, from its inception to the contemporary brewing marvels that define it today. This innovative experience not only engaged participants but also enriched their understanding of what makes Tiger Beer truly unique.
APPROACH
Brewing
Innovations
Tasked with spotlighting two hallmark aspects of the Tiger brand, our challenge was twofold: to illuminate the distinguished brewing process of Tiger Beer, underscoring its exceptional standards and quality, and toa ccentuate the refreshing coldness of Tiger Crystal, a beloved variant. Embracing this mission, we devised innovative solutions to narrate these stories interactively. Our approach married technology with storytelling,
crafting experiences that not only highlighted the unique Attributes of Tiger Beer and Tiger Crystal but also fostered a deeper brand engagement among participants.
HOW IT CAME TO LIFE
Tiger Brew
Our first installation elevates the user experience through a fully customised gesture-based system displayed on a LED panel. This immersive journey unfolds the intricate brewing process of Tiger Beer, revealing the high standards and meticulous care infused into every bottle. The installation leverages motion gestures, recognizing custom-coded movements that allow participants to interact with the Real-Time visuals seamlessly. It's an innovative blend of education and interaction, designed to bring users closer to understanding the essence of Tiger Beer's quality and heritage through natural, intuitive engagement.
HOW IT CAME TO LIFE
Tiger Crystal
Room
Our journey within the Tiger Den continues in the creation of the Tiger Crystal Room, a mesmerizing installation dedicated to Tiger’s renowned light beer variant, Tiger Crystal. Here, we ventured beyond traditional boundaries to develop a customized water-based system that, upon activation, transforms the room's ambiance and environment through multiple sensory hardwares. This immersive environment provided participants with a dynamic exploration of Tiger Crystal, offering a sensory journey that echoed the brand's commitment to innovation and quality. The Tiger Crystal Room stands as a testament to our dedication to pushing creative limits and delivering unforgettable brand experiences.
Impact
Delivering More
Than Hype.
