The Kia Motion Wall installation received widespread acclaim throughout its APAC tour, with the initial success in the Philippines serving as a catalyst for its expansion to additional markets. The tour's success has sparked interest in potential events for 2024, with clients expressing satisfaction and participants actively engaging with the installation. The project not only heightened brand visibility across the region but also strengthened Kia's image as a leader in innovative marketing.
OVERVIEW
KIA MotionWall
In a vibrant collaboration with Havas Malaysia, we brought to life the Kia Motion Wall for Kia SEA. This dynamic installation, inspired by the natural elements of ocean, air, and land, embarked on a successful APAC tour across six countries from 2023 to 2024. Utilizing advanced motion gesture technology and LED panels, the installation showcased real-time interactive particle effects tailored to each element, engaging audiences across the region.
MESSAGES
An Elemental Engagement
IDEA
Reflecting Nature
Through
Interaction
The core concept behind the Kia Motion Wall was to visually and interactively represent the three motifs of nature—ocean, air, and land—using Kia's particle-inspired key visuals. We aimed to create an immersive experience where participants could interact with each element in a way that mimicked natural interactions: air particles shaping around human movements, and land and ocean particles reacting to user impacts, simulating natural environmental effects.
APPROACH
Nature, Humanity
& Motion
Our approach centered on seamlessly blending cutting-edge technology with creative design to reflect the essence of each natural element. By utilizing the same technology platforms as our previous successful projects, such as the CelcomDigi Motion Wall, we ensured reliability and visual impact. Each version of the wall was carefully calibrated to reflect its specific element, creating a distinct and engaging user experience. The wall’s tour across Malaysia, Singapore, Thailand, Vietnam, the Philippines, and Indonesia involved meticulous logistical planning to maintain consistency and quality at each location.
HIGHLIGHTS OF THE EVENT
An Interactive
Ecosystem
The Kia Motion Wall featured three distinct interactive experiences: the fluid movements of 'Ocean', the responsive dynamics of 'Air', and the grounding effects of 'Land'. Each setting used LED panels and motion sensors to create a visually stunning display of particles that users could manipulate through their movements, enhancing the immersive quality of the interaction and tying it back to Kia’s commitment to innovation and elegance in automotive design.
Impact
Broadening
Horizons
