The House of Guinness was a resounding success, significantly enhancing the brand's image as an innovator in brand experience. The installations drew considerable media attention and public interest, contributing to a broader recognition of Guinness's legacy and its forward-thinking approach. The excellent execution by the activation team at Samballab was recognized with a runner-up position in the country’s annual campaign awards, further validating the project's impact and success.
OVERVIEW
House of
Guinness
In collaboration with Samballab, we transformed a venue into the House of Guinness, an experience centre that operated for two months. Tasked with developing and executing four major activations and supporting applications in a tight timeframe, the project was designed to immerse visitors in the storied history and unique product features of Guinness through a series of high-tech installations involving projectors, light shows, and Customised Embedded Programs.
MESSAGES
An Immersive Legacy, The
House Of Guinness Experience
IDEA
Weaving Stories
At House of
Guinness
Our vision for the House of Guinness was to Help Samballab’s Vision in creating an environment where the brand's rich history and its modern innovations could be experienced in a vivid and engaging way. Utilizing advanced projection technology and dynamic light sequences, the idea was to weave the narrative of Guinness into immersive spaces that captivated visitors, making the brand's heritage and current initiatives tangible and memorable.
APPROACH
Crafting
Immersion
Given the project's scale, Time and complexity, meticulous planning was paramount. Our approach involved close collaboration with Multiple Parties like Samballab and Guinness's content team to develop customized visual content that was projected throughout the experience centre. Additionally, we integrated Customized lighting and mechanical systems to create kinetic light sequences that animated the space and brought the Guinness brand to life in an innovative manner.
HIGHLIGHTS OF THE EVENT
Immersive
Spaces Projecting
History
One of the highlights of our installations in house of guinness was the Immersive Spaces created for the experience centre. These areas utilized high-quality projectors to display customized content developed by Guinness's content team. The projections enveloped visitors in the story of Guinness, from its historical roots to its contemporary production processes, creating a deep, educational, and engaging experience.
How It Came To Life
Kinetic Elegance,
a Luminous
Choreography
the Kinetic Light Sequence, featured an array of light balls suspended by programmed winches. This meticulously orchestrated light dance not only entertained but also periodically formed the iconic Guinness logo. This dynamic display of choreographed lights provided a visual metaphor for the creativity and vibrancy of the brand.
Impact
The Lasting
Impact of House
Of Guinness.
