The impact of our collaborative Honda installations has been profound, showcasing the success of our ongoing partnership with the activation agency and Honda itself. Together, we've crafted diverse storytelling experiences across multiple mediums, significantly enhancing Honda's brand engagement. By moving away from traditional approaches and embracing innovative new media strategies, we have helped Honda navigate the evolving landscape of brand interaction. This forward-thinking approach has not only enriched Honda's brand presence but also set new standards for engaging customers in meaningful and contemporary ways.
OVERVIEW
Honda
Interactions
Over the years, we've partnered with Trigle Dynamic to craft a series of immersive and interactive experiences for Honda. These collaborations have spanned various events, each designed to narrate Honda's story from multiple perspectives. Our services have included creating engaging spaces that encapsulate the essence of Honda’s innovation and its commitment to automotive excellence. This ongoing partnership has enabled us to deliver experiences that resonate deeply with attendees, highlighting Honda’s heritage and its forward-thinking approach in the automotive industry.
MESSAGES
Honda The Power of
Dreams
IDEA
Tailoring Honda's
Brand Stories
The underlying idea for our Honda projects was to clearly articulate the brand’s message from various perspectives, tailoring each installation to convey a singular, focused narrative that aligns with Honda's objectives. Our approach involved identifying and developing solutions that effectively communicate these stories or fulfill the core functions of the brand during events. This ranged from creating fully immersive environments in a single room to deploying interactive systems that engage users across multiple booths. Each design was meticulously crafted to ensure it met the specific needs of the event and resonated with the audience, reinforcing Honda’s reputation for innovation and quality.
APPROACH
Shaping Honda's
Interactive
Journeys
Our approach to the Honda projects was meticulously crafted to meet the brand’s high standards and consistent demands. We prioritized the use of reliable, industry-proven technologies, ensuring that they were innovative yet sufficiently conventional to guarantee flawless operation. Alongside the technical execution, our design strategy focused on balancing Honda's existing key visual elements with the need re-purposing them for captivating interactive outputs. This careful planning and design ensured that each installation not only functioned seamlessly but also effectively engaged and impressed the audience, reflecting Honda's commitment to excellence and innovation.
HOW IT CAME TO LIFE
An Immersive
Legacy
For KLIMS 2019, we designed the Honda Projection Room, a vast immersive space where the walls became canvases for storytelling. This installation featured meticulously mapped projections across all wall sections, enveloping visitors in a captivating visual narrative of Honda's journey from its origins to the present. The content highlighted key historical milestones and unique features of the brand, making it one of the standout attractions at the event. The Honda Projection Room not only drew significant crowd attention but also enhanced participant engagement, showcasing Honda's rich heritage in a dynamic, innovative format.
HOW IT CAME TO LIFE
Honda 1Million
Dreams
Interactive Quiz
During one of the first major post-pandemic events, we collaborated with Honda to develop a QR checkpoint system for the Honda 1 Million Dreams event. This system guided attendees through a linear experience, ensuring adherence to health and safety protocols while still offering an engaging journey. To add an element of enjoyment and education, we transformed the system into an interactive Honda-themed quiz. Participants scanned QR codes, answered questions about Honda, and received rewards based on their scores. This approach not only ensured safety but also enhanced the overall experience, making it informative and rewarding for every attendee.
HOW IT CAME TO LIFE
BoonSiew Honda’s
Touch Display
For KLIMS 2019, we transformed nine standard displays into interactive touchscreens using a laser sensor. This installation, dedicated to BoonSiew Honda, showcased various motorcycle models through visually engaging content. Attendees could touch the screens to learn about different bike features and specifications in an intuitive, user-friendly manner. This setup not only highlighted Honda’s innovative approach to digital engagement but also effectively communicated detailed product information, enhancing the visitor experience at the event.
HOW IT CAME TO LIFE
Milestones
Unveiled
At the Honda 900k event, we showcased an innovative interactive touchwall, utilizing projector and laser sensors to bring Honda's storied history to life. This installation provided a detailed chronicle of Honda’s evolution from its inception to the present, emphasizing key milestones along the way. Designed to celebrate Honda Malaysia's significant achievements, the touchwall served as a focal point of the event, engaging attendees with a dynamic, educational display that highlighted the brand’s enduring legacy and successes.
Impact
