Visitors are drawn to a life-sized replica of Star-Lord's music player. With a press of a button, the air fills with a randomly selected track, as LED strips pulse and sway to the beat, illuminating the night. Each song, a gateway to the Disney-curated Spotify playlist, invites users to continue their cosmic journey long after the lights dim, seamlessly connecting the tangible with the digital in a symphony of interstellar harmony.
OVERVIEW
Guardians of
galaxy
The "Guardians of the Galaxy - Zune Experience" in Kuala Lumpur offered fans an immersive dive into the heart of the franchise's universe, aligning with the latest movie release. This innovative installation brought the iconic soundtracks to life, through an interactive, life-size Zune media player model. For five weeks, attendees explored the Guardians' world, with LED-lit visuals pulsating in harmony with the music. This blend of technology and narrative captured the movie’s spirit, offering a memorable journey through its vibrant soundscape.
MESSAGES
Bringing The Guardians' Universe
to Life, One Note At A Time.
IDEA
An Exclusive
Experience For An
Iconic Brand.
We Aimed to Transforms Kuala Lumpur's urban pulse into a cosmic dance floor, celebrating the iconic soundtracks of the Guardians movies. This immersive installation melds music, technology, and visual wonders, allowing visitors to channel their inner Star-Lord and interact with a life-sized Zune player. The experience is a vibrant symphony of lights, sounds, and motion, creating a bridge between the nostalgia of the mixtape era and the thrill of modern interactivity, making every visitor a part of the Guardians' adventurous spirit.
APPROACH
A Technical
Symphony
In crafting the "Guardians of the Galaxy Zune Experience," we engineered an audio-reactive system that produced visuals in perfect harmony with the iconic soundtracks, displayed through extensive LED Neon strips for a luminous effect. A unique feature allowed users to initiate a randomized music selection via a physical button, deepening their engagement. Our careful selection of Neon LED strips not only ensured longevity but also perfectly captured the nostalgic yet vibrant essence of the Guardians' universe.
HOW IT CAME TO LIFE
The Zune Player
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Impact
Delivering More
Than Hype.
