The interactive installations for Clé de Peau were met with high acclaim from both the activation teams and the end client, highlighting their success in enhancing product engagement and experience. The transparent product boxes were particularly impactful, proving so innovative that the activation team purchased them for ongoing use. This technology was later repurposed for a Hennessy X Kim Jones launch in 2023, where it effectively showcased different products, demonstrating the lasting value and versatility of our collaborative creations.
OVERVIEW
Clé de Peau
beauté
interactives
From 2018 to 2020, we collaborated with Demojo in Malaysia and WhatIf in Hong Kong to craft a series of innovative interactive experiences for Clé de Peau. Over these years, our work spanned various activations, including an interactive touch wall and a transparent product display. These installations were designed to elevate the customer interaction with Clé de Peau's luxury skincare products, providing an engaging and informative shopping experience in both regions.
MESSAGES
An Elegant Interactivity, the Clé
de Peau's Digital Showcase
IDEA
Where Luxury
Meets Innovation
The central idea behind our interactive experiences for Clé de Peau was to highlight the brand's unique product features through innovative, non-traditional mediums. We aimed to combine technology with luxury, ensuring that each digital interaction retained the brand’s sophisticated essence. This approach was carefully balanced to avoid an overly technical feel, focusing instead on enhancing the luxurious atmosphere, making the technology approachable and seamlessly integrated into the high-end aesthetic of Clé de Peau.
APPROACH
A Seamless
Innovation
In Malaysia, the execution of Clé de Peau's interactive projects was smooth and nearly trouble-free, demonstrating our team's proficiency in local operations. However, Hong Kong presented unique logistical challenges and Hardware Procurement that required careful navigation - By fostering robust collaboration between our team and WhatIf, we managed to plan effectively and overcome these obstacles. This strategic partnership ensured the successful execution of the project, leading to a seamless and impactful outcome that mirrored the brand’s standard of luxury and innovation
HOW IT CAME TO LIFE
Touchwall Of
Elegance
For Clé de Peau, we engineered an interactive touchwall that combined the elegance of luxury with technology. Powered by projectors and laser sensors, this installation featured curated artworks and media tailored specifically for the brand and the customised program. We introduced a touch of opulence by incorporating acrylic gold plates as interactive buttons, enhancing the luxurious feel. This design deliberately steered away from the typical corporate or street-style touchwalls, achieving a perfect balance that resonated with Clé de Peau’s sophisticated image. This unique approach not only highlighted the brand’s features but also set a new standard for interactive luxury displays
HOW IT CAME TO LIFE
A Holographic
Showcase
In collaboration with WhatIf for Clé de Peau in Hong Kong, we designed and developed transparent OLED Display touch boxes to launch new products in a visually captivating way. These boxes housed the physical products while interactive, holographic-like visuals "hovered" over them, combining detailed product information with the tangible allure of the items. This innovative approach allowed for an engaging presentation, blending real-life product showcases with immersive digital content
Impact
