The CelcomDigi merger installation received widespread acclaim from both the client and end-users for its seamless operation and the beauty of its visual outputs. The relevance of the installation to the brand's message of unity and strength was clear, with visitors expressing wonder and appreciation for the interactive experience. The successful deployment of this creative and technical solution not only marked the merger event memorably but also set a high standard for corporate interactive installations.
OVERVIEW
Celcome Digi
To mark the historic merger of Celcom and Digi, we collaborated with SwitchBox to create a dynamic Interactive Motionwall. This installation was featured at the headquarters of both companies and designed to symbolize the union of two telecommunications giants through the innovative use of technology and design.
MESSAGES
Unity in Motion: CelcomDigi's
Interactive Merger Celebration
IDEA
A Convergence in
Color A Symbol Of
Unity
The central idea behind the Interactive Motionwall was to visually represent the merger of Celcom and Digi through a vibrant display of merging particles. Using colors emblematic of both brands—Digi Yellow and Celcom Blue—we aimed to create a real-time, interactive artwork that not only symbolized the integration of the two companies but also captivated visitors with its aesthetic and symbolic significance.
APPROACH
A Dynamic
Display
Our approach involved leveraging advanced real-time particle generation technology and motion sensors to create an engaging and visually stunning display. By setting up the installation in three different formats at both headquarters, we ensured maximum visibility and impact. The interactive nature of the motion wall allowed visitors to physically engage with the representation of the merger, enhancing their experience and connection to the brand transformation.
HOW IT CAME TO LIFE
Merging Colors
Creating
Connections
The Interactive Motionwall for CelcomDigi featured a sophisticated blend of motion sensors and real-time particle generation, producing a mesmerizing visual effect. As participants moved near the wall, their motions influenced the flow and blending of yellow and blue particles, visually merging them into new hues and patterns. This installation not only celebrated the merger but also demonstrated the innovative spirit of the newly unified company.
Impact
Celebrating Unity.
