The Toyota Gazoo Racing event was a resounding success, characterized by smooth operations and high engagement levels. The physical and interactive nature of the installations, especially the bicycle race and photobooth, created unforgettable experiences that resonated strongly with attendees, reinforcing their connection to the Toyota brand. From development through to execution, the event proceeded without any issues, earning widespread praise from visitors for its innovation and seamless integration of technology. This effective execution underscored the enduring impact of Toyota’s commitment to engaging and exciting experiences.
OVERVIEW
Toyota Gazoo
In 2023, we teamed up with Trad3mark Group at the Sepang circuit to energize the Toyota Gazoo Racing event with interactive elements tailored to the brand's racing identity. Over three days, we captivated massive crowds with a dynamic interactive game and a themed photo opportunity, both designed to immerse participants in the exhilarating world of Toyota Gazoo Racing. This event not only drew large numbers but also enhanced fans' engagement, reflecting the thrill and prestige of Toyota’s racing heritage
MESSAGES
High-Octane Engagements,
Toyota Gazoo Racing’s
Interactive Spectacle
IDEA
Toyota’s Racing
Spirit Unleashed
The concept for our Toyota Gazoo Racing event installations was driven by the dual themes of speed and health. We developed an interactive bicycle speed challenge game where participants competed, embodying the swift, competitive spirit of racing while promoting the healthy lifestyle essential for racers. Alongside the game, we introduced a photo opportunity featuring the new official Toyota racing suit. By allowing visitors to digitally 'wear' the suit, we engaged fans in a fun and memorable way, deepening their connection to the Toyota Gazoo Racing team and enhancing their support for the brand’s racing endeavors.
APPROACH
Effortless
Engagement
Our approach for the Toyota Gazoo Racing event was centered on embodying the themes of health and speed in a robust, engaging manner. We designed a stable and durable interactive bicycle racing system to handle the high volumes of event attendees, emphasizing Toyota's commitment to performance and endurance. Simultaneously, we automated the photo booth experience to ensure a seamless, hassle-free interaction for guests. This automation allowed event hosts to focus on enhancing guest engagement without needing to manage the technical aspects of the installations, ensuring a smooth and enjoyable experience for all participants.
HIGHLIGHTS OF THE EVENT
Pedal to the
Metal
At the Toyota Gazoo Racing event, we introduced an interactive bicycle race installation, pitting contestants against each other in a thrilling competition. Utilizing bicycles equipped to measure the RPM of the wheels, we created a customized racing experience that sparked intense rivalry among participants. This setup was not only fun but also effectively conveyed Toyota Gazoo's brand message of Health, speed and competition. It allowed attendees to engage directly with the racing spirit of Toyota, enhancing their connection to the brand through active participation
How It Came To Life
Suit Up: Toyota
Gazoo's Racing
Spirit
For the Toyota Gazoo Racing event, we unveiled an automated photobooth designed to highlight the launch of the new racing suit. This cutting-edge system cleverly cut out users' faces and seamlessly integrated them into a 3D model of the racing suit. Participants could instantly download their transformed images and share them on social media, fostering engagement and support for the Toyota Gazoo Racing team. This interactive photobooth not only celebrated the racing spirit but also allowed fans to show their allegiance in a fun and memorable way.
Impact
A Racing Triumph
