The activations orchestrated by Kezerk and SambalLab received widespread acclaim, characterized by overwhelmingly positive reviews. The blend of wholesome activities and innovative engagements captured the audience's imagination, earning the endorsements of numerous Key Opinion Leaders (KOLs) who lauded the fun and creativity infused into each event. This enthusiastic reception underscored the successful collaboration and the captivating appeal of the experiences we crafted.
OVERVIEW
Tiger Crystal
Campaigns
In 2022, we embarked on a journey to bring two distinct Tiger Crystal campaigns to life, in collaboration with the dynamic activation team at SambalLab. Dubbed "Tiger Fire Starter" and "Tiger Heat Exchange," these campaigns were ingeniously crafted to resonate with the spirited world of sports and active lifestyles, celebrating the refreshing coolness of a cold Tiger Crystal beer as the ultimate cooldown.
MESSAGES
Refreshing Tiger Crystal
Interactive Campaigns
IDEA
Exclusive
Experiences For
The Iconic Brand.
We took the helm in designing a series of captivating interactions that ranged from photo opportunities to engaging interactive games, each meticulously themed to echo the vibrant narrative of Tiger Crystal’s campaigns. Our creative endeavours were aimed at creating a holistic experience that not only entertained but also deepened participants' connection with the brand, embodying the essence of adventure and refreshment that Tiger Crystal stands for.
APPROACH
Energetic Tiger
Beer Adventures
These campaigns served as a testament to our commitment to innovation and our ability to create meaningful, memorable brand experiences. By weaving together the exhilaration of sports, the allure of active living, and the crisp, refreshing taste of Tiger Crystal, we invited participants to immerse themselves in a world where every sip is a celebration of the spirited lifestyle they embody.
HOW IT CAME TO LIFE
The Fire Starter
Photo booth
The Tiger Crystal interactive photobooth elevated the traditional photo experience by integrating a lifestyle quiz, guiding participants one of a few sports artwork that resonates with their personality. This artwork, drawn by local artist, was designed to digitally blend participants' faces onto the image, akin to an advanced "hole in the wall" with a personalized twist. Extending beyond campaign events, this fully automated photobooth journeyed through Malaysia's bars and clubs, amplifying Tiger Crystal's campaign reach. Requiring no personnel, it offered a seamless, innovative engagement with the brand.
HOW IT CAME TO LIFE
Climb Tiger Climb
At the FireStarter event, our Tiger Crystal-themed interactive game took inspiration from the exhilarating world of rock climbing, This game was brought to life through custom programming and captivating visuals projected onto a real-life climbing wall, creating a vibrant and immersive playing field where Participants were challenged to a speed contest, navigating predefined routes as swiftly as possible. The game also prominently displayed the fastest times, setting a high bar and igniting a competitive spirit among attendees. This innovative installation, powered by Tiger Crystal, offered an unforgettable engagement, highlighting the brand's commitment to adventure and achievement.
HOW IT CAME TO LIFE
Slide Tiger Slide
The Heat Exchange
The "Heat Exchange" outdoor activation for Tiger Crystal featured cycling, running, and jump rope, aiming to project participant data onto a large LED totem. Faced with outdoor challenges and a tight timeline, creating custom hardware for each sport seemed unsafe. Hence Kezerk opted for a nimble approach where we used help from the Hostess and third-party equipment to relay data, ensuring safety and Successful engagement of the activation. This approach allowed vibrant visuals to dynamically reflect the participants' efforts, embodying the spirited essence of Tiger Crystal on a grand display.
Impact
Tiger Triumphs
Innovative Fun
Unleashed
