Since its inception, the NCT Immersive Showroom has operated smoothly, with only the need for an annual recalibration of the projectors. It has become a key tool for NCT in engaging VIPs and showcasing their portfolio. The installation’s lasting functionality and the flexibility of content management have made it a valuable asset for NCT, continually impressing visitors and reinforcing the developer's reputation as a forward-thinking industry leader.
OVERVIEW
NCT Immersive
Showroom
In partnership with Ricoh Malaysia, we designed an immersive showroom for NCT, a leading Malaysian property developer. This permanent installation within NCT's headquarters serves as a dynamic space to showcase their extensive property portfolio through this immersive space.
MESSAGES
An Interactive And Visionary
Showcase Of NCT’s Works
IDEA
Flexible Futures
The concept was to transform a large area into a versatile digital canvas that not only displays NCT’s property developments but also adapts to future content updates. Our goal was to create a flexible, engaging environment where digital projections bring NCT’s architectural achievements to life, making it an ideal setting for presenting to VIPs and stakeholders.
APPROACH
Building The
Immersive
Showroom
Given the scale of the showroom and the sophistication required, massive planning was essential. We collaborated closely with Ricoh Malaysia to utilize high-quality projectors, ensuring the visuals were crisp and impactful. Additionally, we implemented a Content Management System (CMS) that allows NCT to easily update and modify the displayed content, ensuring the showroom remains relevant and adaptable to various presentations and updates.
HOW IT CAME TO LIFE
Immersive
Realities
The centerpiece of the NCT showroom is the immersive projection space, featuring high-resolution projectors that cover the vast walls with vivid imagery of NCT’s properties. This setup not only highlights the architectural details and the ambiance of each property but also provides a captivating visual experience for visitors.
Impact
